Apparel Group, a global leading fashion and lifestyle retail conglomerate, proudly launches its Summer 2025 campaign: “Your Style, Your Story” — a bold, emotionally-driven initiative that celebrates individuality, creativity, and seasonal innovation across generations.
Thoughtfully designed to resonate with every age group—from grandparents and parents to Gen Z and kids—the campaign brings together a curated portfolio of iconic brands that span styles, lifestyles, and stages of life. Whether it’s performance-driven pieces from F5 Global, casual essentials from R&B, comfort-first footwear from Skechers, or timeless sophistication from Tommy Hilfiger, the Summer Catalogue offers something for every story.
Running across digital platforms including 6thStreet.com and flagship stores, the Summer 2025 Catalogue lies at the heart of the campaign—offering a curated showcase of brands that speak to every generation. Designed as a storytelling journey, the catalogue brings together editorial-inspired visuals, immersive style edits, and modern-day essentials, reflecting the evolving identity of today’s shopper through a seamless blend of inspiration, curation, and accessibility.
Neeraj Teckchandani, CEO of Apparel Group, stated: “Your Style, Your Story’ is more than just a seasonal launch—it’s a strategic reflection of how consumers use fashion to express identity. We are proud to offer a retail experience that feels personal, curated, and connected, while celebrating the rich diversity of style across the region.”
By blending innovation, design, and authenticity, Apparel Group continues to redefine seasonal campaigns—positioning fashion as a form of self-expression, and retail as a platform for inspiration.
The Summer 2025 campaign will be live across all participating Apparel Group brand stores and online channels.
